February 16, 1941 – Surprise! It’s Jack Benny’s Birthday and Herbert Marshall show up to celebrate. In the episode they mention gossip columnist Louella Parsons, and “Dish Night” where you got a free piece of china with your movie ticket.
February 16, 1941 – Surprise! It’s Jack Benny’s Birthday and Herbert Marshall show up to celebrate. In the episode they mention gossip columnist Louella Parsons, and “Dish Night” where you got a free piece of china with your movie ticket.
Jack Benny Episodes 
“Dish Night” was one of the strategies that helped movie theaters survive during the Great Depression of the 1930s. One (or sometimes two) nights a week, theaters would give all females, “ladies and girls,” a plate or cup or saucer. Over weeks and months, one could build an entire set of dishes—a sort of Depression-era dowry. The dishes were inexpensive for theaters, and encouraged attendance on slow nights. And because going to the movies is frequently a social event, friends, lovers and spouses followed, making the night even more profitable.