The Treasure of The Sierra Madre

May 1, 1949 – Jack Benny, Mel Blanc and the gang do thier version of the Humphrey Bogart movie “The Treasure of The Sierra Madre”.

References include Arthur Murray Dance Studio, used car salesman Mad Man Muntz, the new Buick with side port holes, French bathing suits, Mermaids, Toni home permanents, ad agency BBDO, the May Company department store, radio characters Henry Aldrich and Titus Moody, quiz show “Take It or Leave It”, TV wrestling, Popeye the Sailor, and the movies  “Mutiny on the Bounty”, “Flamingo Road”, and “Ma and Pa Kettle”.



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